BudgetPlots

class pymc_marketing.mmm.plotting.budget.BudgetPlots

Budget allocation plots.

Stateless namespace — all data is supplied via the samples argument on each method call. Obtain an instance via mmm.plot.budget.

Provides allocation_roas (forest plot of per-channel ROAS distributions) and contribution_over_time (time-series of channel contributions from an optimised budget allocation).

Methods

BudgetPlots.__init__(*args, **kwargs)
BudgetPlots.allocation_roas(samples[, dims, ...])	Forest plot of per-channel ROAS from an optimised budget allocation.
BudgetPlots.contribution_over_time(samples)	Time-series of channel contributions from an optimised budget allocation.