Index

_

__init__() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.clv.distributions.BetaGeoBetaBinom method) (pymc_marketing.clv.distributions.BetaGeoNBD method) (pymc_marketing.clv.distributions.ModifiedBetaGeoNBD method) (pymc_marketing.clv.distributions.ParetoNBD method) (pymc_marketing.clv.distributions.ShiftedBetaGeometric method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.data.fivetran.FivetranAccessor method) (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) (pymc_marketing.data.idata.schema.InferenceDataGroupSchema method) (pymc_marketing.data.idata.schema.MMMIdataSchema method) (pymc_marketing.data.idata.schema.VariableSchema method) (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mlflow.MMMWrapper method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.Model method) (pymc_marketing.mmm.additive_effect.MuEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.budget_optimizer.BuildMergedModel method) (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper method) (pymc_marketing.mmm.budget_optimizer.OptimizerCompatibleModelWrapper method) (pymc_marketing.mmm.builders.schema.BuildSpec method) (pymc_marketing.mmm.builders.schema.CalibrationStep method) (pymc_marketing.mmm.builders.schema.DataConfig method) (pymc_marketing.mmm.builders.schema.MMMYamlConfig method) (pymc_marketing.mmm.causal.BuildModelFromDAG method) (pymc_marketing.mmm.causal.CausalGraphModel method) (pymc_marketing.mmm.causal.TBFPC method) (pymc_marketing.mmm.causal.TestResult method) (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.constraints.Constraint method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.incrementality.Incrementality method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.media_transformation.MediaConfig method) (pymc_marketing.mmm.media_transformation.MediaConfigList method) (pymc_marketing.mmm.media_transformation.MediaTransformation method) (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.plotting.budget.BudgetPlots method) (pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite method) (pymc_marketing.mmm.plotting.decomposition.DecompositionPlots method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) (pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots method) (pymc_marketing.mmm.plotting.suite.MMMPlotSuiteFacade method) (pymc_marketing.mmm.plotting.transformations.TransformationPlots method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget method) (pymc_marketing.mmm.preprocessing.StandardizeControls method) (pymc_marketing.mmm.scaling.DataDerivedScaling method) (pymc_marketing.mmm.scaling.FixedScaling method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) (pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis method) (pymc_marketing.mmm.summary.MMMSummaryFactory method) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidationResult method) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.transformers.WeibullType method) (pymc_marketing.mmm.types.MMMBuilder method) (pymc_marketing.mmm.validating.ValidateChannelColumns method) (pymc_marketing.mmm.validating.ValidateControlColumns method) (pymc_marketing.mmm.validating.ValidateDateColumn method) (pymc_marketing.mmm.validating.ValidateTargetColumn method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method) (pymc_marketing.paths.URLPath method) (pymc_marketing.pytensor_utils.ModelSamplerEstimator method) (pymc_marketing.serialization.DeferredFactory method) (pymc_marketing.serialization.DeserializationContext method) (pymc_marketing.serialization.Serializable method) (pymc_marketing.serialization.SerializableBaseModel method) (pymc_marketing.serialization.TypeRegistry method) (pymc_marketing.special_priors.LaplacePrior method) (pymc_marketing.special_priors.LogNormalPrior method) (pymc_marketing.special_priors.MaskedPrior method) (pymc_marketing.special_priors.SpecialPrior method)

A

add_cost_per_target_calibration() (pymc_marketing.mmm.mmm.MMM method) add_cost_per_target_observations() (in module pymc_marketing.mmm.lift_test) add_cost_per_target_potentials() (in module pymc_marketing.mmm.lift_test) add_events() (pymc_marketing.mmm.mmm.MMM method) add_lift_measurements_to_likelihood_from_saturation() (in module pymc_marketing.mmm.lift_test) add_lift_test_measurements() (pymc_marketing.mmm.mmm.MMM method) add_mu_effect() (pymc_marketing.mmm.mmm.MMM method) add_noise_to_channel_allocation() (in module pymc_marketing.mmm.utils) add_original_scale_contribution_variable() (pymc_marketing.mmm.mmm.MMM method) add_saturation_observations() (in module pymc_marketing.mmm.lift_test) adjusted_value_at_risk_score() (in module pymc_marketing.mmm.utility) adstock (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) adstock_curves() (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.summary.MMMSummaryFactory method) adstock_from_dict() (in module pymc_marketing.mmm.components.adstock) AdstockTransformation (class in pymc_marketing.mmm.components.adstock) aggregate_dims() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) aggregate_idata_dims() (in module pymc_marketing.data.idata.utils) aggregate_idata_time() (in module pymc_marketing.data.idata.utils) aggregate_time() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) allocate_budget() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) allocated_contribution_by_channel_over_time() (pymc_marketing.mmm.plot.MMMPlotSuite method) allocation_roas() (pymc_marketing.mmm.plotting.budget.BudgetPlots method) analysis() (pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots method) apply() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.linear_trend.LinearTrend method)

apply_intervention() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) apply_sklearn_transformer_across_dim() (in module pymc_marketing.mmm.utils) approx_hsgp_hyperparams() (in module pymc_marketing.mmm.hsgp) approximate_fit() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) args (pymc_marketing.mmm.builders.schema.BuildSpec attribute) assert_is_subset() (in module pymc_marketing.mmm.lift_test) assert_monotonic() (in module pymc_marketing.mmm.lift_test) AsymmetricGaussianBasis (class in pymc_marketing.mmm.events) attrs_to_init_kwargs() (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit class method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) (pymc_marketing.model_builder.ModelIO class method) (pymc_marketing.model_builder.RegressionModelBuilder class method) autolog() (in module pymc_marketing.mlflow) average_response() (in module pymc_marketing.mmm.utility)

B

base_model (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) BaseGammaGammaModel (class in pymc_marketing.clv.models.gamma_gamma) baseline() (pymc_marketing.mmm.transformers.TanhSaturationParameters method) Basis (class in pymc_marketing.mmm.events) basis (pymc_marketing.mmm.events.EventEffect attribute) BassPriors (class in pymc_marketing.bass.model) batched_convolution() (in module pymc_marketing.mmm.transformers) BetaGeoBetaBinom (class in pymc_marketing.clv.distributions) BetaGeoBetaBinomModel (class in pymc_marketing.clv.models.beta_geo_beta_binom) BetaGeoModel (class in pymc_marketing.clv.models.beta_geo) BetaGeoNBD (class in pymc_marketing.clv.distributions) binomial_adstock() (in module pymc_marketing.mmm.transformers) BinomialAdstock (class in pymc_marketing.mmm.components.adstock) budget_allocation() (pymc_marketing.mmm.plot.MMMPlotSuite method) budget_distribution_over_period (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) BudgetOptimizerWrapper (class in pymc_marketing.mmm.mmm) BudgetPlots (class in pymc_marketing.mmm.plotting.budget) budgets_to_optimize (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) build() (in module pymc_marketing.mmm.builders.factories) (pymc_marketing.mmm.causal.BuildModelFromDAG method) build_contributions() (in module pymc_marketing.mmm.utils) build_default_sum_constraint() (in module pymc_marketing.mmm.constraints) build_from_idata() (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method)

build_graphical_model() (pymc_marketing.mmm.causal.CausalGraphModel class method) build_mmm_from_yaml() (in module pymc_marketing.mmm.builders.yaml) build_model() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.types.MMMBuilder method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.RegressionModelBuilder method) BuildMergedModel (class in pymc_marketing.mmm.budget_optimizer) BuildModelFromDAG (class in pymc_marketing.mmm.causal)

C

calc_conditional_prob() (pymc_marketing.customer_choice.nested_logit.NestedLogit method) calculate_counterfactual() (pymc_marketing.customer_choice.mv_its.MVITS method) calculate_metric_distributions() (in module pymc_marketing.mmm.evaluation) calculate_share_change() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit static method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit static method) (pymc_marketing.customer_choice.mnl_logit.MNLogit static method) (pymc_marketing.customer_choice.nested_logit.NestedLogit static method) calibration (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) capitalize() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) casefold() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) causal_impact() (pymc_marketing.customer_choice.mv_its.MVITS method) CausalGraphModel (class in pymc_marketing.mmm.causal) cdf() (in module pymc_marketing.mmm.utils) center() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) centered (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) change_over_time() (pymc_marketing.mmm.summary.MMMSummaryFactory method) channel (pymc_marketing.mmm.scaling.Scaling attribute) channel_columns (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) channel_contribution_share_hdi() (pymc_marketing.mmm.plot.MMMPlotSuite method) channel_parameter() (pymc_marketing.mmm.plot.MMMPlotSuite method) channel_share_hdi() (pymc_marketing.mmm.plotting.decomposition.DecompositionPlots method) channel_spend() (pymc_marketing.mmm.summary.MMMSummaryFactory method) class_ (pymc_marketing.mmm.builders.schema.BuildSpec attribute) clear() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.causal.TestResult method) CLVModel (class in pymc_marketing.clv.models.basic) compare_coords() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) compile_constraints_for_scipy() (in module pymc_marketing.mmm.constraints) compile_kwargs (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) compute_adjustment_sets() (pymc_marketing.mmm.causal.CausalGraphModel method) compute_incremental_contribution() (pymc_marketing.mmm.incrementality.Incrementality method) compute_marginal_effects() (pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis method) compute_mean_contributions_over_time() (pymc_marketing.mmm.mmm.MMM method) compute_posterior_summary() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) compute_summary_metrics() (in module pymc_marketing.mmm.evaluation) compute_uplift_curve_respect_to_base() (pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis method) conditional_value_at_risk() (in module pymc_marketing.mmm.utility) ConsiderationInstruments (class in pymc_marketing.customer_choice.consideration_set_logit) ConsiderationSetMixedLogit (class in pymc_marketing.customer_choice.consideration_set_logit) Constraint (class in pymc_marketing.mmm.constraints) contribution_over_spend() (pymc_marketing.mmm.incrementality.Incrementality method) contribution_over_time() (pymc_marketing.mmm.plotting.budget.BudgetPlots method) contributions() (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.summary.MMMSummaryFactory method) contributions_over_time() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.decomposition.DecompositionPlots method) ConvMode (class in pymc_marketing.mmm.transformers) cost_per_unit (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) count() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.transformers.WeibullType method) cov_func (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute)

CovFunc (class in pymc_marketing.hsgp_kwargs) create_bass_model() (in module pymc_marketing.bass.model) create_complexity_penalizing_prior() (in module pymc_marketing.mmm.hsgp) create_constrained_inverse_gamma_prior() (in module pymc_marketing.mmm.hsgp) create_data() (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) create_data_url() (in module pymc_marketing.paths) create_effect() (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) create_eta_prior() (in module pymc_marketing.mmm.hsgp) create_fit_data() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) create_hsgp_from_config() (in module pymc_marketing.mmm.tvp) create_idata_accessor() (in module pymc_marketing.model_builder) create_idata_attrs() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method) create_index() (in module pymc_marketing.mmm.utils) create_legend_handles() (in module pymc_marketing.plot) create_likelihood_variable() (pymc_marketing.special_priors.MaskedPrior method) create_log_callback() (in module pymc_marketing.mlflow) create_m_and_L_recommendations() (in module pymc_marketing.mmm.hsgp) create_new_spend_data() (in module pymc_marketing.mmm.utils) create_sample_kwargs() (in module pymc_marketing.mmm.mmm) (in module pymc_marketing.model_builder) create_time_varying_gp_multiplier() (in module pymc_marketing.mmm.tvp) create_time_varying_saturation() (in module pymc_marketing.mmm.lift_test) create_variable() (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.special_priors.LaplacePrior method) (pymc_marketing.special_priors.LogNormalPrior method) (pymc_marketing.special_priors.MaskedPrior method) (pymc_marketing.special_priors.SpecialPrior method) create_zero_dataset() (in module pymc_marketing.mmm.utils) crps() (in module pymc_marketing.metrics) (pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite method) custom_constraints (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) custom_dims (pymc_marketing.data.idata.schema.MMMIdataSchema attribute) customer_lifetime_value() (in module pymc_marketing.clv.utils) cv_crps() (pymc_marketing.mmm.plot.MMMPlotSuite method) cv_predictions() (pymc_marketing.mmm.plot.MMMPlotSuite method)

D

dag_graph() (pymc_marketing.mmm.causal.BuildModelFromDAG method) data (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) date_dim_name (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) (pymc_marketing.mmm.additive_effect.FourierEffect attribute) (pymc_marketing.mmm.additive_effect.LinearTrendEffect attribute) days_from_reference() (in module pymc_marketing.mmm.events) days_in_period (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) debaseline() (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) DecompositionPlots (class in pymc_marketing.mmm.plotting.decomposition) default_constraints (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) delayed_adstock() (in module pymc_marketing.mmm.transformers) DelayedAdstock (class in pymc_marketing.mmm.components.adstock) demeaned_basis (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) density() (in module pymc_marketing.mmm.utils) description (pymc_marketing.data.idata.schema.VariableSchema attribute) DeserializationContext (class in pymc_marketing.serialization) deserialize() (pymc_marketing.serialization.TypeRegistry method) deserialize_alternative_prior() (in module pymc_marketing.prior) deserialize_variable_scaling() (in module pymc_marketing.mmm.scaling) deterministics_to_flat() (in module pymc_marketing.model_graph) deterministics_to_replace() (pymc_marketing.mmm.hsgp.HSGP static method) (pymc_marketing.mmm.hsgp.HSGPBase static method) (pymc_marketing.mmm.hsgp.HSGPPeriodic static method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP static method) df_events (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) DiagnosticsPlots (class in pymc_marketing.mmm.plotting.diagnostics) dims (pymc_marketing.data.idata.schema.VariableSchema attribute) (pymc_marketing.mmm.events.EventEffect attribute) (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) (pymc_marketing.mmm.linear_trend.LinearTrend attribute) (pymc_marketing.mmm.scaling.DataDerivedScaling attribute) (pymc_marketing.mmm.scaling.FixedScaling attribute) (pymc_marketing.mmm.scaling.VariableScaling attribute)

dist() (pymc_marketing.clv.distributions.BetaGeoBetaBinom class method) (pymc_marketing.clv.distributions.BetaGeoNBD class method) (pymc_marketing.clv.distributions.ModifiedBetaGeoNBD class method) (pymc_marketing.clv.distributions.ParetoNBD class method) (pymc_marketing.clv.distributions.ShiftedBetaGeometric class method) distribution_customer_churn_time() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) distribution_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) distribution_new_customer() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_churn_time() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) distribution_new_customer_dropout() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_purchase_rate() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_recency_frequency() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) distribution_new_customer_theta() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) diversification_ratio() (in module pymc_marketing.mmm.utility) drop_first (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) drop_scalar_coords() (in module pymc_marketing.plot) dtype (pymc_marketing.data.idata.schema.VariableSchema attribute)

E

effect (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) effect_size (pymc_marketing.mmm.events.EventEffect attribute) effects (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) endswith() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) estimate_model_eval_time() (pymc_marketing.pytensor_utils.ModelSamplerEstimator method) estimate_num_steps_sampling() (pymc_marketing.pytensor_utils.ModelSamplerEstimator method) eta (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) eta_lam (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) exact_row_indices() (in module pymc_marketing.mmm.lift_test) expandtabs() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) expected_customer_lifetime_value() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method)

expected_new_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_probability_alive() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) expected_probability_no_purchase() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) expected_purchase_probability() (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_purchases() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_purchases_new_customer() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_residual_lifetime() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) expected_retention_elasticity() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) expected_retention_rate() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) extract_response_distribution() (in module pymc_marketing.pytensor_utils) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method)

F

F() (in module pymc_marketing.bass.model) f() (in module pymc_marketing.bass.model) factory (pymc_marketing.serialization.DeferredFactory attribute) FancyLinearRegression() (in module pymc_marketing.mmm.linear_regression) filter_dates() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) filter_dims() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) filter_idata_by_dates() (in module pymc_marketing.data.idata.utils) filter_idata_by_dims() (in module pymc_marketing.data.idata.utils) find() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) fit() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.causal.TBFPC method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.RegressionModelBuilder method) fit_summary() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) FivetranAccessor (class in pymc_marketing.data.fivetran) forward_pass() (pymc_marketing.mmm.mmm.MMM method) fourier (pymc_marketing.mmm.additive_effect.FourierEffect attribute) from_dict() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.additive_effect.FourierEffect class method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect class method) (pymc_marketing.mmm.additive_effect.MuEffect class method) (pymc_marketing.mmm.components.adstock.AdstockTransformation class method) (pymc_marketing.mmm.components.adstock.BinomialAdstock class method) (pymc_marketing.mmm.components.adstock.DelayedAdstock class method) (pymc_marketing.mmm.components.adstock.GeometricAdstock class method) (pymc_marketing.mmm.components.adstock.NoAdstock class method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock class method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock class method) (pymc_marketing.mmm.components.saturation.HillSaturation class method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid class method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation class method) (pymc_marketing.mmm.components.saturation.LogisticSaturation class method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation class method) (pymc_marketing.mmm.components.saturation.NoSaturation class method) (pymc_marketing.mmm.components.saturation.RootSaturation class method) (pymc_marketing.mmm.components.saturation.SaturationTransformation class method) (pymc_marketing.mmm.components.saturation.TanhSaturation class method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined class method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis class method) (pymc_marketing.mmm.events.Basis class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.events.GaussianBasis class method) (pymc_marketing.mmm.events.HalfGaussianBasis class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.media_transformation.MediaConfig class method) (pymc_marketing.mmm.media_transformation.MediaConfigList class method) (pymc_marketing.mmm.media_transformation.MediaTransformation class method) (pymc_marketing.mmm.scaling.DataDerivedScaling class method) (pymc_marketing.mmm.scaling.FixedScaling class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) (pymc_marketing.serialization.DeferredFactory class method) (pymc_marketing.serialization.Serializable class method) (pymc_marketing.serialization.SerializableBaseModel class method) (pymc_marketing.special_priors.LaplacePrior class method) (pymc_marketing.special_priors.LogNormalPrior class method) (pymc_marketing.special_priors.MaskedPrior class method) (pymc_marketing.special_priors.SpecialPrior class method)

from_long_dataframe() (pymc_marketing.mmm.scaling.FixedScaling class method) from_mmm() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper class method) from_model_config() (pymc_marketing.data.idata.schema.MMMIdataSchema class method) from_netcdf() (in module pymc_marketing.utils) from_yaml_file() (pymc_marketing.mmm.builders.schema.MMMYamlConfig class method) fromkeys() (pymc_marketing.bass.model.BassPriors class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays class method) (pymc_marketing.mmm.causal.TestResult class method) function() (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method)

G

GammaGammaModel (class in pymc_marketing.clv.models.gamma_gamma) GammaGammaModelIndividual (class in pymc_marketing.clv.models.gamma_gamma) GaussianBasis (class in pymc_marketing.mmm.events) generate_colors() (in module pymc_marketing.plot) generate_fourier_modes() (in module pymc_marketing.mmm.fourier) generate_maxdiff_conjoint_data() (in module pymc_marketing.customer_choice.synthetic_data) generate_maxdiff_data() (in module pymc_marketing.customer_choice.synthetic_data) generate_saturated_data() (in module pymc_marketing.customer_choice.synthetic_data) generate_unsaturated_data() (in module pymc_marketing.customer_choice.synthetic_data) geometric_adstock() (in module pymc_marketing.mmm.transformers) GeometricAdstock (class in pymc_marketing.mmm.components.adstock) get() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.causal.TestResult method) get_all_cdags_from_cpdag() (pymc_marketing.mmm.causal.TBFPC method) get_avg_cost_per_unit() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_backdoor_paths() (pymc_marketing.mmm.causal.CausalGraphModel method) get_channel_contributions() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_channel_data() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_channel_scale() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_channel_spend() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_contributions() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_default_start_date() (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) get_directed_edges() (pymc_marketing.mmm.causal.TBFPC method) get_elementwise_roas() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_n_splits() (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator method) get_plot_coords() (in module pymc_marketing.plot)

get_posterior_predictive() (in module pymc_marketing.data.idata.utils) get_prior() (in module pymc_marketing.data.idata.utils) get_prior_predictive() (in module pymc_marketing.data.idata.utils) get_scales_as_xarray() (pymc_marketing.mmm.mmm.MMM method) get_symbolic_rv_shape() (in module pymc_marketing.model_graph) get_target() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_target_scale() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) get_test_results() (pymc_marketing.mmm.causal.TBFPC method) get_total_coord_size() (in module pymc_marketing.plot) get_undirected_edges() (pymc_marketing.mmm.causal.TBFPC method) get_unique_adjustment_nodes() (pymc_marketing.mmm.causal.CausalGraphModel method) graphviz() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.RegressionModelBuilder method) groups (pymc_marketing.data.idata.schema.MMMIdataSchema attribute)

H

HalfGaussianBasis (class in pymc_marketing.mmm.events) hill_function() (in module pymc_marketing.mmm.transformers)

hill_saturation_sigmoid() (in module pymc_marketing.mmm.transformers) HillSaturation (class in pymc_marketing.mmm.components.saturation) HillSaturationSigmoid (class in pymc_marketing.mmm.components.saturation)

I

idata (pymc_marketing.mmm.budget_optimizer.CustomModelWrapper attribute) idata_from_zarr() (in module pymc_marketing.data.idata.utils) idata_path (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) idata_to_init_kwargs() (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit class method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) (pymc_marketing.model_builder.ModelIO class method) (pymc_marketing.model_builder.RegressionModelBuilder class method) idata_to_zarr() (in module pymc_marketing.data.idata.utils) include_intercept (pymc_marketing.mmm.linear_trend.LinearTrend attribute) Incrementality (class in pymc_marketing.mmm.incrementality) index() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.transformers.WeibullType method) infer_time_index() (in module pymc_marketing.mmm.tvp) inform_default_prior() (pymc_marketing.customer_choice.mv_its.MVITS method) inverse_scaled_logistic_saturation() (in module pymc_marketing.mmm.transformers) InverseScaledLogisticSaturation (class in pymc_marketing.mmm.components.saturation) is_alternative_prior() (in module pymc_marketing.prior) is_hsgp_kwargs_format() (in module pymc_marketing.mmm.tvp) isalnum() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isalpha() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method)

isascii() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isdecimal() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isdigit() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isidentifier() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) islower() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isnumeric() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isprintable() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isspace() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) istitle() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isupper() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) items() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.causal.TestResult method)

J

join() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method)

K

keys() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.causal.TestResult method)

kwargs (pymc_marketing.mmm.builders.schema.BuildSpec attribute) (pymc_marketing.serialization.DeferredFactory attribute)

L

L (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) LaplacePrior (class in pymc_marketing.special_priors) linear_trend_first_date (pymc_marketing.mmm.additive_effect.LinearTrendEffect attribute) ljust() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) load() (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit class method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) (pymc_marketing.model_builder.ModelIO class method) (pymc_marketing.model_builder.RegressionModelBuilder class method) load_from_idata() (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual class method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit class method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit class method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) (pymc_marketing.model_builder.ModelIO class method) (pymc_marketing.model_builder.RegressionModelBuilder class method)

load_mmm() (in module pymc_marketing.mlflow) locate() (in module pymc_marketing.mmm.builders.factories) log_arviz_summary() (in module pymc_marketing.mlflow) log_error() (in module pymc_marketing.mlflow) log_inference_data() (in module pymc_marketing.mlflow) log_likelihood_type() (in module pymc_marketing.mlflow) log_metadata() (in module pymc_marketing.mlflow) log_mmm() (in module pymc_marketing.mlflow) log_mmm_configuration() (in module pymc_marketing.mlflow) log_mmm_evaluation_metrics() (in module pymc_marketing.mlflow) log_model_derived_info() (in module pymc_marketing.mlflow) log_model_graph() (in module pymc_marketing.mlflow) log_sample_diagnostics() (in module pymc_marketing.mlflow) log_types_of_parameters() (in module pymc_marketing.mlflow) log_versions() (in module pymc_marketing.mlflow) logcdf() (pymc_marketing.clv.distributions.ShiftedBetaGeometric method) logistic_saturation() (in module pymc_marketing.mmm.transformers) LogisticSaturation (class in pymc_marketing.mmm.components.saturation) LogNormalPrior (class in pymc_marketing.special_priors) logp() (pymc_marketing.clv.distributions.BetaGeoBetaBinom method) (pymc_marketing.clv.distributions.BetaGeoNBD method) (pymc_marketing.clv.distributions.ModifiedBetaGeoNBD method) (pymc_marketing.clv.distributions.ParetoNBD method) (pymc_marketing.clv.distributions.ShiftedBetaGeometric method) lower() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) ls (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) ls_mu (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) ls_sigma (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) lstrip() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method)

M

m (pymc_marketing.hsgp_kwargs.HSGPKwargs attribute) (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) main() (in module pymc_marketing.serialization_migration) make_alt_coefs() (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_beta_matrix() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) make_choice_prob() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) make_consideration_probs() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) make_control_function() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) make_fixed_coefs() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_intercepts() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_lambdas() (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_model() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_nest_probs() (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_non_random_coefs() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) make_random_coefs() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) make_utility() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) marginal() (pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots method) marginal_contribution_over_spend() (pymc_marketing.mmm.incrementality.Incrementality method) marginal_curve() (pymc_marketing.mmm.plot.MMMPlotSuite method) MaskedPrior (class in pymc_marketing.special_priors) max_abs_scale_channel_data() (pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels method) max_abs_scale_target_data() (pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget method) MaxAbsScaleChannels (class in pymc_marketing.mmm.preprocessing) MaxAbsScaleTarget (class in pymc_marketing.mmm.preprocessing) MaxDiffArrays (class in pymc_marketing.customer_choice.maxdiff) MaxDiffMixedLogit (class in pymc_marketing.customer_choice.maxdiff) mean_tightness_score() (in module pymc_marketing.mmm.utility) MediaConfig (class in pymc_marketing.mmm.media_transformation) MediaConfigList (class in pymc_marketing.mmm.media_transformation) MediaTransformation (class in pymc_marketing.mmm.media_transformation) merge_models() (in module pymc_marketing.pytensor_utils) method (pymc_marketing.mmm.scaling.DataDerivedScaling attribute) method_name (pymc_marketing.mmm.builders.schema.CalibrationStep attribute) michaelis_menten() (in module pymc_marketing.mmm.transformers) MichaelisMentenSaturation (class in pymc_marketing.mmm.components.saturation) migrate_idata() (in module pymc_marketing.serialization_migration) MixedLogit (class in pymc_marketing.customer_choice.mixed_logit) MMM (class in pymc_marketing.mmm.mmm) mmm_model (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) MMMBuilder (class in pymc_marketing.mmm.types) MMMCVPlotSuite (class in pymc_marketing.mmm.plotting.cv) MMMIDataWrapper (class in pymc_marketing.data.idata.mmm_wrapper) MMMPlotlyFactory (class in pymc_marketing.mmm.plot_interactive) MMMPlotSuite (class in pymc_marketing.mmm.plot) MMMPlotSuiteFacade (class in pymc_marketing.mmm.plotting.suite) MMMSummaryFactory (class in pymc_marketing.mmm.summary) MMMWrapper (class in pymc_marketing.mlflow) MNLogit (class in pymc_marketing.customer_choice.mnl_logit) Model (class in pymc_marketing.mmm.additive_effect) model (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute) model_graph() (pymc_marketing.mmm.causal.BuildModelFromDAG method) model_type (pymc_marketing.data.idata.schema.MMMIdataSchema attribute) ModelBuilder (class in pymc_marketing.model_builder) ModelIO (class in pymc_marketing.model_builder) ModelSamplerEstimator (class in pymc_marketing.pytensor_utils) ModifiedBetaGeoModel (class in pymc_marketing.clv.models.modified_beta_geo) ModifiedBetaGeoNBD (class in pymc_marketing.clv.distributions) module pymc_marketing.bass pymc_marketing.bass.model pymc_marketing.causal_utils pymc_marketing.clv pymc_marketing.clv.distributions pymc_marketing.clv.models pymc_marketing.clv.models.basic pymc_marketing.clv.models.beta_geo pymc_marketing.clv.models.beta_geo_beta_binom pymc_marketing.clv.models.gamma_gamma pymc_marketing.clv.models.modified_beta_geo pymc_marketing.clv.models.pareto_nbd pymc_marketing.clv.models.shifted_beta_geo pymc_marketing.clv.plotting pymc_marketing.clv.utils pymc_marketing.customer_choice pymc_marketing.customer_choice.consideration_set_logit pymc_marketing.customer_choice.maxdiff pymc_marketing.customer_choice.mixed_logit pymc_marketing.customer_choice.mnl_logit pymc_marketing.customer_choice.mv_its pymc_marketing.customer_choice.nested_logit pymc_marketing.customer_choice.synthetic_data pymc_marketing.data pymc_marketing.data.fivetran pymc_marketing.data.idata pymc_marketing.data.idata.mmm_wrapper pymc_marketing.data.idata.schema pymc_marketing.data.idata.utils pymc_marketing.hsgp_kwargs pymc_marketing.metrics pymc_marketing.mlflow pymc_marketing.mmm pymc_marketing.mmm.additive_effect pymc_marketing.mmm.budget_optimizer pymc_marketing.mmm.builders pymc_marketing.mmm.builders.factories pymc_marketing.mmm.builders.schema pymc_marketing.mmm.builders.yaml pymc_marketing.mmm.causal pymc_marketing.mmm.components pymc_marketing.mmm.components.adstock pymc_marketing.mmm.components.base pymc_marketing.mmm.components.saturation pymc_marketing.mmm.constraints pymc_marketing.mmm.dims pymc_marketing.mmm.evaluation pymc_marketing.mmm.events pymc_marketing.mmm.fourier pymc_marketing.mmm.hsgp pymc_marketing.mmm.incrementality pymc_marketing.mmm.lift_test pymc_marketing.mmm.linear_regression pymc_marketing.mmm.linear_trend pymc_marketing.mmm.media_transformation pymc_marketing.mmm.mmm pymc_marketing.mmm.multidimensional pymc_marketing.mmm.plot pymc_marketing.mmm.plot_interactive pymc_marketing.mmm.plotting pymc_marketing.mmm.plotting.budget pymc_marketing.mmm.plotting.cv pymc_marketing.mmm.plotting.decomposition pymc_marketing.mmm.plotting.diagnostics pymc_marketing.mmm.plotting.sensitivity pymc_marketing.mmm.plotting.suite pymc_marketing.mmm.plotting.transformations pymc_marketing.mmm.preprocessing pymc_marketing.mmm.scaling pymc_marketing.mmm.sensitivity_analysis pymc_marketing.mmm.summary pymc_marketing.mmm.time_slice_cross_validation pymc_marketing.mmm.transformers pymc_marketing.mmm.tvp pymc_marketing.mmm.types pymc_marketing.mmm.utility pymc_marketing.mmm.utils pymc_marketing.mmm.validating pymc_marketing.model_builder pymc_marketing.model_config pymc_marketing.model_graph pymc_marketing.paths pymc_marketing.plot pymc_marketing.prior pymc_marketing.pytensor_utils pymc_marketing.serialization pymc_marketing.serialization_migration pymc_marketing.special_priors pymc_marketing.utils

MVITS (class in pymc_marketing.customer_choice.mv_its)

N

n_changepoints (pymc_marketing.mmm.linear_trend.LinearTrend attribute) n_order (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) name (pymc_marketing.data.idata.schema.InferenceDataGroupSchema attribute) (pymc_marketing.data.idata.schema.VariableSchema attribute)

NestedLogit (class in pymc_marketing.customer_choice.nested_logit) nmae() (in module pymc_marketing.metrics) NoAdstock (class in pymc_marketing.mmm.components.adstock) NoSaturation (class in pymc_marketing.mmm.components.saturation) nrmse() (in module pymc_marketing.metrics) num_periods (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute)

O

optimize_budget() (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper method) optimizer_xarray_builder() (in module pymc_marketing.mmm.budget_optimizer)

OptimizerCompatibleModelWrapper (class in pymc_marketing.mmm.budget_optimizer) original_scale_vars (pymc_marketing.mmm.builders.schema.MMMYamlConfig attribute)

P

panel_channel_fixed_scaling_remaining_dims() (in module pymc_marketing.mmm.scaling) param_stability() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite method) parameterize_from_data() (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) params (pymc_marketing.mmm.builders.schema.CalibrationStep attribute) ParetoNBD (class in pymc_marketing.clv.distributions) ParetoNBDModel (class in pymc_marketing.clv.models.pareto_nbd) parse_formula() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) parse_model_config() (in module pymc_marketing.model_config) partition() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) per_observation_crps() (in module pymc_marketing.metrics) period (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) PeriodicCovFunc (class in pymc_marketing.mmm.hsgp) plot_causal_impact_market_share() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_causal_impact_sales() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_change() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit static method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit static method) (pymc_marketing.customer_choice.mnl_logit.MNLogit static method) (pymc_marketing.customer_choice.nested_logit.NestedLogit static method) plot_counterfactual() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_curve() (in module pymc_marketing.plot) (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) plot_curve_hdi() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) plot_curve_samples() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) plot_customer_exposure() (in module pymc_marketing.clv.plotting) plot_data() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_expected_purchases_over_time() (in module pymc_marketing.clv.plotting) plot_expected_purchases_ppc() (in module pymc_marketing.clv.plotting) plot_fit() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_frequency_recency_matrix() (in module pymc_marketing.clv.plotting) plot_hdi() (in module pymc_marketing.plot) plot_probability_alive_matrix() (in module pymc_marketing.clv.plotting) plot_product() (in module pymc_marketing.customer_choice.mv_its) plot_samples() (in module pymc_marketing.plot) pop() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.causal.TestResult method) popitem() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.causal.TestResult method) portfolio_entropy() (in module pymc_marketing.mmm.utility) post_sample_model_transformation() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) posterior() (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) posterior_distribution() (pymc_marketing.mmm.plot.MMMPlotSuite method) posterior_predictive() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) (pymc_marketing.mmm.summary.MMMSummaryFactory method) predict() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mlflow.MMMWrapper method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) predict_choices() (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) predict_posterior() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) predict_proba() (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) predictions() (pymc_marketing.mmm.plotting.cv.MMMCVPlotSuite method) prefix (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) (pymc_marketing.mmm.additive_effect.LinearTrendEffect attribute) (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) prepare_maxdiff_data() (in module pymc_marketing.customer_choice.maxdiff) prepare_X_matrix() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) preprocess_model_data() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) preprocessing_method_X() (in module pymc_marketing.mmm.preprocessing) preprocessing_method_y() (in module pymc_marketing.mmm.preprocessing) prior (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) prior_predictive() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) prior_vs_posterior() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) priors (pymc_marketing.mmm.linear_trend.LinearTrend attribute) process_ad_reporting() (pymc_marketing.data.fivetran.FivetranAccessor method) process_fivetran_ad_reporting() (in module pymc_marketing.data.fivetran)

process_fivetran_shopify_unique_orders() (in module pymc_marketing.data.fivetran) process_shopify_unique_orders() (pymc_marketing.data.fivetran.FivetranAccessor method) pymc_marketing.bass module pymc_marketing.bass.model module pymc_marketing.causal_utils module pymc_marketing.clv module pymc_marketing.clv.distributions module pymc_marketing.clv.models module pymc_marketing.clv.models.basic module pymc_marketing.clv.models.beta_geo module pymc_marketing.clv.models.beta_geo_beta_binom module pymc_marketing.clv.models.gamma_gamma module pymc_marketing.clv.models.modified_beta_geo module pymc_marketing.clv.models.pareto_nbd module pymc_marketing.clv.models.shifted_beta_geo module pymc_marketing.clv.plotting module pymc_marketing.clv.utils module pymc_marketing.customer_choice module pymc_marketing.customer_choice.consideration_set_logit module pymc_marketing.customer_choice.maxdiff module pymc_marketing.customer_choice.mixed_logit module pymc_marketing.customer_choice.mnl_logit module pymc_marketing.customer_choice.mv_its module pymc_marketing.customer_choice.nested_logit module pymc_marketing.customer_choice.synthetic_data module pymc_marketing.data module pymc_marketing.data.fivetran module pymc_marketing.data.idata module pymc_marketing.data.idata.mmm_wrapper module pymc_marketing.data.idata.schema module pymc_marketing.data.idata.utils module pymc_marketing.hsgp_kwargs module pymc_marketing.metrics module pymc_marketing.mlflow module pymc_marketing.mmm module pymc_marketing.mmm.additive_effect module pymc_marketing.mmm.budget_optimizer module pymc_marketing.mmm.builders module pymc_marketing.mmm.builders.factories module pymc_marketing.mmm.builders.schema module pymc_marketing.mmm.builders.yaml module pymc_marketing.mmm.causal module pymc_marketing.mmm.components module pymc_marketing.mmm.components.adstock module pymc_marketing.mmm.components.base module pymc_marketing.mmm.components.saturation module pymc_marketing.mmm.constraints module pymc_marketing.mmm.dims module pymc_marketing.mmm.evaluation module pymc_marketing.mmm.events module pymc_marketing.mmm.fourier module pymc_marketing.mmm.hsgp module pymc_marketing.mmm.incrementality module pymc_marketing.mmm.lift_test module pymc_marketing.mmm.linear_regression module pymc_marketing.mmm.linear_trend module pymc_marketing.mmm.media_transformation module pymc_marketing.mmm.mmm module pymc_marketing.mmm.multidimensional module pymc_marketing.mmm.plot module pymc_marketing.mmm.plot_interactive module pymc_marketing.mmm.plotting module pymc_marketing.mmm.plotting.budget module pymc_marketing.mmm.plotting.cv module pymc_marketing.mmm.plotting.decomposition module pymc_marketing.mmm.plotting.diagnostics module pymc_marketing.mmm.plotting.sensitivity module pymc_marketing.mmm.plotting.suite module pymc_marketing.mmm.plotting.transformations module pymc_marketing.mmm.preprocessing module pymc_marketing.mmm.scaling module pymc_marketing.mmm.sensitivity_analysis module pymc_marketing.mmm.summary module pymc_marketing.mmm.time_slice_cross_validation module pymc_marketing.mmm.transformers module pymc_marketing.mmm.tvp module pymc_marketing.mmm.types module pymc_marketing.mmm.utility module pymc_marketing.mmm.utils module pymc_marketing.mmm.validating module pymc_marketing.model_builder module pymc_marketing.model_config module pymc_marketing.model_graph module pymc_marketing.paths module pymc_marketing.plot module pymc_marketing.prior module pymc_marketing.pytensor_utils module pymc_marketing.serialization module pymc_marketing.serialization_migration module pymc_marketing.special_priors module pymc_marketing.utils module

R

random_samples() (in module pymc_marketing.plot) raroc() (in module pymc_marketing.mmm.utility) rebaseline() (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) reference_date (pymc_marketing.mmm.additive_effect.EventAdditiveEffect attribute) register() (pymc_marketing.serialization.TypeRegistry method) register_data() (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) RegressionModelBuilder (class in pymc_marketing.model_builder) replace() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) required (pymc_marketing.data.idata.schema.InferenceDataGroupSchema attribute) (pymc_marketing.data.idata.schema.VariableSchema attribute) requires_model() (in module pymc_marketing.model_builder) residuals_distribution() (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) residuals_over_time() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.diagnostics.DiagnosticsPlots method) residuals_posterior_distribution() (pymc_marketing.mmm.plot.MMMPlotSuite method) resolve() (in module pymc_marketing.mmm.builders.factories) (pymc_marketing.serialization.DeferredFactory method) response_variable (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute) rfind() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rfm_segments() (in module pymc_marketing.clv.utils)

rfm_summary() (in module pymc_marketing.clv.utils) rfm_train_test_split() (in module pymc_marketing.clv.utils) rindex() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rjust() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) roas() (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.summary.MMMSummaryFactory method) root_saturation() (in module pymc_marketing.mmm.transformers) RootSaturation (class in pymc_marketing.mmm.components.saturation) rpartition() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rsplit() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rstrip() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) run() (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator method) (pymc_marketing.pytensor_utils.ModelSamplerEstimator method) run_sweep() (pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis method)

S

safe_to_datetime() (in module pymc_marketing.mmm.additive_effect) same_markov_equivalence_class_CPdag() (in module pymc_marketing.causal_utils) sample() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) sample_adstock_curve() (pymc_marketing.mmm.mmm.MMM method) sample_curve() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.linear_trend.LinearTrend method) sample_posterior_predictive() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) sample_prior() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.special_priors.LaplacePrior method) (pymc_marketing.special_priors.LogNormalPrior method) (pymc_marketing.special_priors.SpecialPrior method) sample_prior_predictive() (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.RegressionModelBuilder method) sample_response_distribution() (pymc_marketing.mmm.mmm.BudgetOptimizerWrapper method) sample_saturation_curve() (pymc_marketing.mmm.mmm.MMM method) saturation_curves() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plot_interactive.MMMPlotlyFactory method) (pymc_marketing.mmm.plotting.transformations.TransformationPlots method) (pymc_marketing.mmm.summary.MMMSummaryFactory method) saturation_curves_scatter() (pymc_marketing.mmm.plot.MMMPlotSuite method) saturation_from_dict() (in module pymc_marketing.mmm.components.saturation) saturation_scatterplot() (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.plotting.transformations.TransformationPlots method) SaturationTransformation (class in pymc_marketing.mmm.components.saturation) save() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method)

scale (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) scale_channel_lift_measurements() (in module pymc_marketing.mmm.lift_test) scale_lift_measurements() (in module pymc_marketing.mmm.lift_test) scale_target_for_lift_measurements() (in module pymc_marketing.mmm.lift_test) scaling_description() (pymc_marketing.mmm.scaling.DataDerivedScaling method) (pymc_marketing.mmm.scaling.FixedScaling method) (pymc_marketing.mmm.scaling.VariableScaling method) score_new_items() (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) selections() (in module pymc_marketing.plot) sensitivity_analysis() (pymc_marketing.mmm.plot.MMMPlotSuite method) SensitivityAnalysis (class in pymc_marketing.mmm.sensitivity_analysis) SensitivityPlots (class in pymc_marketing.mmm.plotting.sensitivity) Serializable (class in pymc_marketing.serialization) serialize() (pymc_marketing.serialization.TypeRegistry method) serialize_prior() (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) set_constraints() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) set_cost_per_unit() (pymc_marketing.mmm.mmm.MMM method) set_data() (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) set_dims_for_all_priors() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) set_idata_attrs() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.ModelIO method) (pymc_marketing.model_builder.RegressionModelBuilder method) set_subplot_kwargs_defaults() (in module pymc_marketing.plot) setdefault() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.causal.TestResult method) sharpe_ratio() (in module pymc_marketing.mmm.utility) ShiftedBetaGeometric (class in pymc_marketing.clv.distributions) ShiftedBetaGeoModel (class in pymc_marketing.clv.models.shifted_beta_geo) ShiftedBetaGeoModelIndividual (class in pymc_marketing.clv.models.shifted_beta_geo) SpecialPrior (class in pymc_marketing.special_priors) spend_over_contribution() (pymc_marketing.mmm.incrementality.Incrementality method) split() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.time_slice_cross_validation.TimeSliceCrossValidator method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) splitlines() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) standardize_control_data() (pymc_marketing.mmm.preprocessing.StandardizeControls method) StandardizeControls (class in pymc_marketing.mmm.preprocessing) startswith() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) strip() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) subsample_draws() (in module pymc_marketing.data.idata.utils) suggest_typo_fix() (in module pymc_marketing.mmm.builders.schema) summarize_metric_distributions() (in module pymc_marketing.mmm.evaluation) summary() (pymc_marketing.mmm.causal.TBFPC method) support_point() (pymc_marketing.clv.distributions.ShiftedBetaGeometric method) swapcase() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method)

T

table() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationSetMixedLogit method) (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) (pymc_marketing.customer_choice.mixed_logit.MixedLogit method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.model_builder.RegressionModelBuilder method) tail_distance() (in module pymc_marketing.mmm.utility) tanh_saturation() (in module pymc_marketing.mmm.transformers) tanh_saturation_baselined() (in module pymc_marketing.mmm.transformers) TanhSaturation (class in pymc_marketing.mmm.components.saturation) TanhSaturationBaselined (class in pymc_marketing.mmm.components.saturation) TanhSaturationBaselinedParameters (class in pymc_marketing.mmm.transformers) TanhSaturationParameters (class in pymc_marketing.mmm.transformers) target (pymc_marketing.mmm.scaling.Scaling attribute) TBFPC (class in pymc_marketing.mmm.causal) TestResult (class in pymc_marketing.mmm.causal) thin_fit_result() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) time_varying_prior() (in module pymc_marketing.mmm.tvp) TimeSliceCrossValidationResult (class in pymc_marketing.mmm.time_slice_cross_validation) TimeSliceCrossValidator (class in pymc_marketing.mmm.time_slice_cross_validation) title() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) to_dict() (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.media_transformation.MediaConfig method) (pymc_marketing.mmm.media_transformation.MediaConfigList method) (pymc_marketing.mmm.media_transformation.MediaTransformation method) (pymc_marketing.mmm.scaling.DataDerivedScaling method) (pymc_marketing.mmm.scaling.FixedScaling method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) (pymc_marketing.serialization.DeferredFactory method) (pymc_marketing.serialization.Serializable method) (pymc_marketing.serialization.SerializableBaseModel method) (pymc_marketing.special_priors.LaplacePrior method) (pymc_marketing.special_priors.LogNormalPrior method) (pymc_marketing.special_priors.MaskedPrior method) (pymc_marketing.special_priors.SpecialPrior method)

to_digraph() (pymc_marketing.mmm.causal.TBFPC method) to_original_scale() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) to_scaled() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) to_xarray() (in module pymc_marketing.clv.utils) total_contribution() (pymc_marketing.mmm.summary.MMMSummaryFactory method) transform (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) transform_1d_array() (in module pymc_marketing.mmm.utils) transform_attributes() (pymc_marketing.customer_choice.maxdiff.MaxDiffMixedLogit method) Transformation (class in pymc_marketing.mmm.components.base) TransformationPlots (class in pymc_marketing.mmm.plotting.transformations) trend (pymc_marketing.mmm.additive_effect.LinearTrendEffect attribute) TypeRegistry (class in pymc_marketing.serialization)

U

update() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.causal.TestResult method) update_priors() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method)

uplift() (pymc_marketing.mmm.plotting.sensitivity.SensitivityPlots method) uplift_curve() (pymc_marketing.mmm.plot.MMMPlotSuite method) upper() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) URLPath (class in pymc_marketing.paths) utility_function (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer attribute)

V

validate_channel_columns() (pymc_marketing.mmm.validating.ValidateChannelColumns method) validate_control_columns() (pymc_marketing.mmm.validating.ValidateControlColumns method) validate_date_col() (pymc_marketing.mmm.validating.ValidateDateColumn method) validate_fixed_scaling_keys() (in module pymc_marketing.mmm.scaling) validate_group() (pymc_marketing.data.idata.schema.InferenceDataGroupSchema method) validate_or_raise() (pymc_marketing.data.idata.mmm_wrapper.MMMIDataWrapper method) (pymc_marketing.data.idata.schema.MMMIdataSchema method) validate_target() (pymc_marketing.mmm.validating.ValidateTargetColumn method) validate_unique_value_vars() (in module pymc_marketing.pytensor_utils) validate_variable() (pymc_marketing.data.idata.schema.VariableSchema method) ValidateChannelColumns (class in pymc_marketing.mmm.validating) ValidateControlColumns (class in pymc_marketing.mmm.validating) ValidateDateColumn (class in pymc_marketing.mmm.validating)

ValidateTargetColumn (class in pymc_marketing.mmm.validating) validation_method_X() (in module pymc_marketing.mmm.validating) validation_method_y() (in module pymc_marketing.mmm.validating) value (pymc_marketing.mmm.scaling.FixedScaling attribute) value_at_risk() (in module pymc_marketing.mmm.utility) values() (pymc_marketing.bass.model.BassPriors method) (pymc_marketing.customer_choice.consideration_set_logit.ConsiderationInstruments method) (pymc_marketing.customer_choice.maxdiff.MaxDiffArrays method) (pymc_marketing.mmm.causal.TestResult method) variable_name (pymc_marketing.mmm.fourier.FourierBase attribute) (pymc_marketing.mmm.fourier.MonthlyFourier attribute) (pymc_marketing.mmm.fourier.WeeklyFourier attribute) (pymc_marketing.mmm.fourier.YearlyFourier attribute) variables (pymc_marketing.data.idata.schema.InferenceDataGroupSchema attribute)

W

waterfall() (pymc_marketing.mmm.plotting.decomposition.DecompositionPlots method) waterfall_components_decomposition() (pymc_marketing.mmm.plot.MMMPlotSuite method) weibull_adstock() (in module pymc_marketing.mmm.transformers) WeibullCDFAdstock (class in pymc_marketing.mmm.components.adstock) WeibullPDFAdstock (class in pymc_marketing.mmm.components.adstock) WeibullType (class in pymc_marketing.mmm.transformers) with_default_prior_dims() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method)

with_updated_priors() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.BinomialAdstock method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.AsymmetricGaussianBasis method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.events.HalfGaussianBasis method)

X

X (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute)

X_mid (pymc_marketing.mmm.hsgp.HSGP attribute) (pymc_marketing.mmm.hsgp.HSGPBase attribute) (pymc_marketing.mmm.hsgp.HSGPPeriodic attribute) (pymc_marketing.mmm.hsgp.SoftPlusHSGP attribute) X_path (pymc_marketing.mmm.builders.schema.DataConfig attribute)

Y

y_path (pymc_marketing.mmm.builders.schema.DataConfig attribute)

Z

zfill() (pymc_marketing.hsgp_kwargs.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method)